Case Study 5
Overview
Deliver a weekly Media Communications Campaign to media outlets and topic affiliated media outlets for this multi-campus Independent P-12 College.
Key Objectives
The Campaign featured key college activities aligned with the promotion of the School’s values and marketing objectives.
The Campaign reflected in the development of future marketing strategies and educational initiative in terms of public awareness, relevance in the educational landscape, positioning in terms of service provision, and potential growth and sustained viability of the college with the intention of growing enrolments.
Results
- Average 2 media releases per month;
- Increased direct and indirect reach from 1800 to over 80,000 readers per month;
- 100% strike rate of publication of editorial material released to local, state and national publication;
Highlights
- Improved internal organisational communications;
- Leveraged positive reputation of the college to the wider community;
- Increased incoming media interest in the college;
- Attracted greater numbers to Open Days.
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