‘Reputational Rot’ and ‘Brand Bruising’ are symptoms of a fast growing corporate syndrome sweeping through board rooms and senior executive suites across Australia. ‘Personal Brand Disorder’, or PBD, is the result of exposure to dysfunctional business practise brought about by complacency and lack of diligence, inflamed by inaction.
by Dr Emma Sherry, PhD Lecturer, Centre for Sport and Social Impact, School of Management, La Trobe University It was my great pleasure as both a sponsor of the Victorian Sport Awards through my role at La Trobe University, and my role on the board of OnSide Victoria to see our Chair, Patrizia Torelli, accept the Vicsport award for ‘Best