Call for Asia Pacific World Sport and Women Conference 2012 Speakers

The Asia Pacific World Sport & Women Conference 2012 looks at the world’s most popular sport and provides a global platform to explore ‘how’ and ‘why’ women consume sport. Delegates will learn how to increase female consumption from grassroots participation and international representation to the boardroom and stadia across the Asia Pacific Region and beyond. The conference will feature ‘Football’ as the platform that reaches the greatest number of women and girls globally, but will also draw on the experiences of sports as diverse as Touch, Bowls, Boxing and others to help communities, governments, businesses and sporting bodies engage with more women and girls.

It’s all about Money. Members. Marketing. Media and Men……. and why it makes sense to get more women involved in the business of sport.

Where and When
Australia’s iconic Melbourne Cricket Ground – MCG Stadium from 7-9th October 2012

Conference Topics
The 5 ‘M’s will showcase how and why it makes good business sense to increase female consumption of sport.

Money. Commercial reality in the business of sport.
o How can sport secure more $$$ through corporate sponsorship and government funding through increased female consumption?
o Learn how other industry sectors have increased greater female involvement to secure a brighter future.

Members. Women are members too.
o Learn how tailoring sports products and services to suit the female target audience can increase membership for swifter growth.

Marketing. Is Sport is getting in touch with its feminine side?
o Learn how and why it makes good business sense to develop a marketing model for sport that goes beyond the sale of female sexuality.

Media. Not just a curtain raiser.
o Learn how modern media is tapping into the female market for maximum effect.

Men. Astute businessmen get involved.
o Learn how good business models are being applied across traditionally male dominated sporting environments to attract more women and girls for commercial growth and long term gain.

Forward all expressions of interest to: gm@spheresofinfluence.com.au with ‘APWSW 2012 Speaker’ in the subject line

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