Asia Pacific World Sport and Women Conference

 

Quick Facts

Purpose

The Asia Pacific World Sport & Women Conference 2012 looks at the world’s most popular sport and provides a global platform to explore ‘how’ and ‘why’ women consume sport. Learn how to increase female consumption from grassroots participation and international representation to the boardroom and stadia across the Asia Pacific Region and beyond. The conference will feature ‘Football’ as the platform that reaches the greatest number of women and girls globally, but will also draw on the experiences of sports as diverse as Touch, Bowls, Swimming and others to help communities, governments, businesses and sporting bodies engage with women and girls.

It’s all about Money. Members. Marketing. Media and Men……. and why it makes sense to get more women involved in the business of sport.

Where and When

Australia’s iconic Melbourne Cricket Ground – MCG Stadium from 7-9th October 2012

For Government

To understand how females consume sport to increase profile and participation

Conference Topics

The 5 ‘M’s will showcase how and why it makes good business sense to increase female consumption of sport.

Money.          Commercial reality in the business of sport.

  • How can sport secure more $$$ through corporate sponsorship and government funding through increased female consumption?
  • Learn how other industry sectors have increased greater female involvement to secure a brighter future.

Members. Women are members too.

  • Learn how tailoring sports products and services to suit the female target audience can increase membership for swifter growth.

Marketing.     Is Sport is getting in touch with its feminine side?

  • Learn how and why it makes good business sense to develop a marketing model for sport that goes beyond the sale of female sexuality.

Media.           Not just a curtain raiser.

  • Learn how modern media is tapping into the female market for maximum effect.

Men. Astute businessmen get involved.

  • Learn how good business models are being applied across traditionally male dominated sporting environments to attract more women and girls for commercial growth and long term gain.

Why Football (Soccer) as the platform?

Football or Soccer is the world’s most popular sport with over 4.1 billion fans, players, administrators and officials across the globe.  Men and Women have access to all levels of the sport, from grassroots participation to international representation in worldwide competition; as members and in governance roles from club level to international member federations.

*In Australia the top ten organised physical activities in 2010, in terms of total participation rate, were aerobics/fitness, golf, outdoor football (soccer), netball, Australian rules football, tennis, basketball, touch football, outdoor cricket and lawn bowls. (*Source Australian Sports Commission ERASS Report 2010)

Let’s explore what makes these sports so accessible and popular and let’s learn ‘how’ and ‘why’ other sports ‘can’ and ‘do’ model around the success of football and the corporate investors that support it.

Who should attend?

All practitioners in the business of sport involved in

  • Leadership (grassroots to senior management and the board room);
  • Contribution (sport, government and corporate partners);
  • Involvement (participation at all levels including fan based);
  • Achievement (high performance and alumni at all levels);
  • Recognition (acknowledgement and reward);
  • Governance (policy, strategy and advocacy)

Why hold the conference in Melbourne Australia?

  • Recently voted the world’s most liveable city, Melbourne is also known as the sports capital of the world.
  • Short travel times from most Asian ports secure Melbourne as one of the favoured destinations for many international business, government and sports professionals.

Event Highlights

Event highlights will include:

  • Inspiring International and Australian Key Note Speakers and Presenters;
  • Global and local success stories across health, education, performance and leadership in sport;
  • Two Day Conference Program; Workshops and practical sessions focussed on strengthening women’s involvement and participation;
  • Master Classes for leading sport administrators and corporate partners;
  • National Awards; Pre Conference Cocktail Reception; Conference Dinner;
  • Blockbuster football game at one of Australia’s premier stadiums;
  • Exclusive hosting opportunities for alliance partners.

Delegates

The target audience includes:

  • Stakeholder representatives from international sports governing bodies;
  • Australian and International multi sport associations;
  • Federal, State and Local Government departments and sporting associations, clubs, athletes, coaches, officials, administrators, volunteers and parents;
  • Media and broadcasting partners;
  • Corporate Partners;
  • Senior practitioners across law, finance, health and education working in the sport, recreation and leisure markets.

What’s in it for you?

  • Lead the promotion and consumption of sports business by women;
  • Pre launch opportunity to secure your place to reach a direct international audience of 1000-1500 delegates and indirect international audience reach of over one million* over the next 12 months; and over 2.1 million ** organised sport participants (*based on average e communications and media publications produced and distributed by Alliance Partners)(** based on participation in organised physical activity Australian Sports Commission ERASS Report 2010)
  • Economic benefits to the host country/state;
  • Leverage brand, business development and revenue opportunities for your organisation.

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