World Sport & Women Conference 2012

 

MONEY. MEMBERS. MARKETING. MEDIA & MEN

World Sport & Women Organising Association President, Patrizia Torelli, recently announced at a reception held at AAMI Park in Melbourne, that Australia will host the inaugural ASIA PACIFIC World Sport and Women Conference in 2012. 

Guests were joined by a stellar panel including Melanie Jones:  International Cricketer, Broadcaster and Player Agent;  Tom Sermanni:  National Coach of the Matildas;  Melissa Barbieri: Captain of the National Football Team, the Matildas;  Neil Dalrymple:  CEO of Bowls Australia;  Jill McCabe:  Director of the Office of Women (Vic);  Dr. Jonathan Magee:  Senior Lecturer, University of Lancashire;  and Ashley Klein:  Sponsorship and Strategic Partnerships Manager, Collingwood Football Club.  Patrizia signaled a new direction for sports practitioners who are keen to increase participation, grow commercially viable operations and ensure the ‘buy in’  of this valuable target audience.

‘Not just another assembly to confirm what we already know, this two day event for everyone working in the business of sport who wants to know “why” and “how” to do sport better and attract greater numbers of girls and women, on and off the field’, she said. ‘Continuing to ignore 53% of the population would be considered commercial suicide in the corporate world, yet in many areas of sport we see this vital market completely left out of any real commitment from leaders in the sector. It begs the question, “why?” 

The ASIA PACIFIC World Sport and Women Conference is designed to show ‘why’ and ‘how’ females consume sport – from grassroots participation and international representation to the boardroom and stadia across the Asia Pacific Region and beyond.

 ‘The objectives of the ASIA PACIFIC World Sport and Women Conference are to help sport, business, community, sponsors, and media to influence the key drivers of sport. The conference is aimed at organisations astute enough to understand that to connect with women and girls, sport must engage MONEY. MEMBERS. MARKETING. MEDIA & MEN’ Patrizia said.

‘Why? – Because Money talks; Members buy; Marketing sells; Media tells; and astute business Men listen,’ she concluded.

 The announcement of the Asia Pacific World Sport and Women Advisory Board is expected to be announced in the coming days.

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